Reaching a Milestone in Instagram: LimeCrime


The trendsetting, radically beautiful make up company, Lime Crime, reaches an Instagram milestone reaching two million Instagram followers. Doe Deere, the founder of this innovative makeup brand, has pioneered certain trends, like the “on lip” lipstick swatch. This type of swatch shows what lip color looks like on a real person, not a piece of paper. With her forward thinking, it is no wonder why her company has reached such popularity.

Her forward thinking is why they use Instagram as an interactive way for their customers to shop. These beautiful pictures are what has helped this company sky rocket to popularity on the social media site. Fans post their pictures of Lime Crime’s products with the #Limecrime and showcase their creativity with the product. The company is smart with their marketing, because they let their fans and customers speak for itself. These unicorn, fans of LimeCrime, created photos are showcased on their website as well. This way customers can see what the products look like in real life (IRL).

Doe Deere, founder of Lime Crime, is a unique, bright, and gorgeous individual. It is no wonder her loyal customers are called “Unicorns.” Deere’s style is the epitome of unique, where she embraces all of the rainbow to showcase her beauty and the beauty within her fans. Traditional rules do not apply to such an untraditional beauty.

This Russian born beauty has always been a dreamer and her make up line reflects her passion for life and dreams. Colorful palettes, sparkling shades, and deep rich hues make her line almost magical. Her mission is to prove that cosmetics should be for more than just covering up flaws but for showcasing beauty and style.

She started her ecommerce business in 2008 and it has grown exponentially since then. Lime Crime has gained an international following and widespread appeal. She believes in animal friendly cosmetics and a collaborative approach. She wants everyone to share in her dream. She credits trusting her instincts and treating her employees fairly to her success. Customers have a voice in the company’s marketing. Their creations are posted throughout Instagram and on the company’s web site to show how they can be used in real life.

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