Christopher Burch Leaves AmEx

Christopher Burch is an entrepreneur born on the 28 of March 1953. He is the CEO and founder of Burch Creative Capital firm located in New York. The firm manages brand development and ventures investment. Burch grew up in Wayne, Pennyslvania, in a middle-class home. His parents, Robin Sinkler and John Walter Burch were from Philadelphia and Baltimore respectively. His father owned a supplier of mining supplies and equipment.  For an overview of his impressive business portfolio, click on this.

He has a diverse business background in several industries like fashion, real estates and technology. In 2012, he became a billionaire recognized with the Forbes magazine as one with a net worth exceeding the 10 figure mark. Burch started his entrepreneurial triumph in 1976 while still an undergraduate at Ithaca College. Refer to for a related article.

The loss

Christopher Burch who had been a faithful client of the American Express Co. cards from 1979, changed almost all of his expenditure to J.P. Morgan Chase and Co.’s Sapphire Reserve card. This marked a great loss for AmEx leaving them with a goal to regain customers like Burch. AmEx is a company which gives clients and businesses credit cards and monthly paid off cards. It has its own network for the cards and also loans companies and individuals.

The crucial task for the Stephen Squeri is to reclaim the status of the company; this will apply to both the millennials and for its established customers who keep on being wooed by other banks offering quality services and products. AmEX faces a difficult time has it has lost market share to other banks and several card networks like Visa Inc.


Christopher Burch reminiscences how AmEx’s caretaker service in latest years has been unable to provide him tables at many high-end restaurants in NYC, also he confirms that hotel upgrades turned weak. This together with suggestions from his employees made him shift to Sapphire Reserve card. Burch had tried to share his dissatisfaction with Mr. Chenault but to avail.   Read his views on business related matters, check


For AmEx, a person like Mr. Burch, who is ventured into several businesses including hospitality, retail investments and technology leaving them sounds a big alarm. AmEx has to struggle to regain customers like him in order to keep their market share.

Here’s a glimpse to his awesome resort investment in Indonesia



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