From The Big Screen To Business, Kate Hudson Leads Fabletics To The Top
With the use of data and technology taking the world by storm, it should come as no surprise that the e-commerce industry is thriving. With their variety or price, sales and product offerings, Amazon have long held the spot as the worlds most successful online retailer. While other online retailes finding it hard to compete, Kate Hudsons Fabletics is defying the odds.
Although Amazon currently controls 20% of the e-commerce fashion industry, Fabletics has rapidly developed into a $250 million business. Using a subscription-based model, Fabletics offers consumers and fitness lovers a unique, and worry-free shopping experience. The combination of fashion, fitness, and convenience proved to be the perfect recipe for success for the fashion-forward brand. Typically, activewear is expensive and often lacks variety. The idea of Fabletics was to rebrand activewear and to reimagine fitness.
Gregg Throgmartin, General Manager of Fabletics says their secret to success lies in their desire redefine “high-value brand” athletic wear. By offering a personalized shopping experience, along with some of the latest fashion trends in the athletic and fashion industry, they have done just that. The input of their customers and consumers, in general, has also played a major role in the success of the brand. Knowing what trends are in demand helps them design items with the consumer in mind.
For their most recent project, Fabletics teamed up with pop sensation, Demi Lovato. As a fitness lover herself, Lovato supports the brand for all that it offers but also feels a sense of empowerment that she wants to share with her fans. Hudson and Fabletics are committed to women empowerment, something that Lovato is an active advocate for. Hudson hosted an event to announce, and celebrate the launch of the brand’s first-ever collaboration with Lovato at a red carpet event in Beverly Hills.
When Fabletics co-founders, Don Ressler and Adam Goldenberg first launched the brand in 2013, they had no idea it would grow from a small start-up to a multi-million dollar business. When the duo decided on e-commerce, they knew fashion was the way to go. Feeling the lacked the savvy to deliver the most fashion-forward trends, the enlisted the help of Kate Hudson. Her love for fitness, unique sense of style, and bubbly personality seemed a perfect fit for their team, and two became three. Though Hudson has experienced a significant amount of success in her business endeavor, she admits that her heart will always be in the arts.