In this digital era, it requires alluring adverts that will leave a mark in the consumer’s mind making them buy the product. Many companies are still lagging behind this discovery while some have already adopted the idea of creating attractive advertisements that have seen a massive increase in profitability index. Jose Borghi, a renowned advertiser and founder of Mullen Lowe, is one of the most influential advertisers in the industry who understands all the tactics and techniques involved in producing a thrilling advertisement.
Jose Borghi says that advertising was not his dream career until he got an invitation from his sister to attend a performance, which was a presentation of a display of commercial Vts at Castro Neves Theater. After the performance, Jose already knew which career he would pursue. The performance made him realize that advertisement is his calling. After completing his studies at PUC Campinas with a Bachelor’s degree in Advertisement and Propaganda, he knew he was all set to conquer the media world.
Jose kicked off his career as an Editor working for Standart Ogilvy agency and later moved to FCB. After a while, he got moved to DDB, Talent, and Leo Burnette. Jose partnered with Erh Ray to form Borghierh, which they started without any Godfather or investor. In 2006, Lowe joined the partnership changing the company name to Borghi Lowe. The recent merger between Lowe & Partners and Mullen Group changed the company name to Mullen Lowe. Andre Gome became the CEO and Jose Borghi the co-CEO.Jose Borghi has worked his way up, and he believes that success is not served on a silver platter. Through hard work and dedication, Borghi has won many advertising contracts in different companies which include; Honda, Delta Airlines, Protecter, Unilever, Asia Motors, Bunge Group and others. He believes that one should not rely on luck, but should work hard for a bright and fulfilling destiny.