Sweetgreen is the high end salad chain that is sweeping the Northeast and making a name for itself along the way. Established by a trio of newly graduated college students, led by Co-CEO Nathaniel Ru, Sweetgreen has established themselves as a restaurant that is intending on building a legacy. Ru says, “We’re creating a brand that stands for something. Learn more about Nathaniel Ru: http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/
We want to feed more people better food.” This mindset has helped to lead the Sweetgreen revolution, but the work of the founders has been there every step of the way. We’ll take a closer look at what Nathaniel Ru has been able to accomplish in just a few short years.
Nathaniel Ru and his co-founders all attended Georgetown University as classmates. It was there that they took a class about entrepreneurship. They put their head together and slowly modeled the concept of Sweetgreen while attending school, aiming to try and take it live after leaving with their degree. Read more: Nathaniel Ru | LinkedIn and Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
Along the way the Sweetgreen team managed to establish some ground rules for their success together, focusing primarily on changing the fundamental way that companies are managed and what they stand for.
Early on it was clear that Ru and his team were focused on doing something special. They didn’t want to become the next McDonalds. Ru says, “We don’t believe in big corporate headquarters. We wanted to decentralize our headcount.”
Jonathan Neman and Nicolas Jammet joined Nathaniel Ru as the core three people involved in making Sweetgreen what it is today. What makes them special is not just their outlook on Sweetgreen, but their outlook on life.
The entire founding team comes from a family of first generation immigrants. They used their unique outlook on life as newcomers to the United States in order to inform how they wanted to approach building up the company.
Fundamentally what makes Sweetgreen so successful is that Ru and his team understood early on that there was a market for healthy eating at a fastfood environment.
They knew from their own experiences as a college student that healthy eating was notoriously tough to do ‘on the go’. So that is why they set out to make Georgetown’s campus one of their first homes.
They knew early on that survival as a brand was going to happen when they decided to establish their first location in 2007. Now, ten years later, there are more than 40 Sweetgreen locations throughout the Northeast.
Learn more about Nathaniel Ru: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/